Fastest Growing Content Categories – Social Activities on the Rise

With many social networking sites in the top ranking for Europe, it’s no surprise that sharing constitutes the most popular behaviour on the web. Consumers are enjoying passing along photos, experiences and updates in order to stay connected. Instant messaging however has fallen out of favour with a decline of 8.3 percentage points versus a year ago. Auction sites are also proving less popular, with eBay for example losing 3.6 percentage points in 2010.

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